Information design

Pictogram of a sequence of squares and rectangles respecting the golden number

Concept

Information design is the art and science of information layout (shapes, texts, images, colors, media). The recipient of the information interprets it more easily, quickly and efficiently.

Additional 100 ms display of Amazon web pages results in a loss of 1% of sales. On the same principle, information design allows the human brain to gain crucial milliseconds in the appropriation of information that will impact decision-making mechanisms.

Experiences

Self-trained in information design by producing numerous communication media and working with graphic design partners as needed, Benoît is in a process of continuous improvement.

he gets inspiration from:
  • Principles of accessibility to information for people with cognitive, mental and psychic disabilities, to provide easily interpretable media for as many
  • Neuro-sciences
  • David McCandless data visualization principles, from Information is beautiful.
Universal Design for Sustainable Mobility (© Mobiped - 2014)
 Pictogram fresco on 4 lines : 1. humans throughout life, 2. Handicap situations, 3. Mobility aids, 4. Travel modes
The modal shift
 Pictogram with a solo car, an arrow towards walking, cycling, public transport and shared vehicles.
The modal priorities
 Pictograms in the following order: emergency services, walking, kick scooter, bicycle, bus, train, shared car, motorized two-wheelers, solo car