Promotion of the location of tourist coaches stops • 2018-2019
Mode(s)
Service(s)
# Study
#Opportunity study
#Communication
#Web
Field(s)
#Accessibility
#Wayfinding >
#Strategy
#Access map
#Infomobilities
#MaaS (Mobility As a Service)
Country(ies)
Language(s)
#Français
Description
As part of the recasting of its pricing strategy and the new tourist coaches parking rules, Benoît Beroud (Mobiped) has carried out a market study and recommendations on guidance and way-finding, This includes online cartographic information, so that the experience of bus operators can better approach the expectations of the city of Paris.Beneficiary(s)
City of ParisCustomer testimonial
The City of Paris Roads and Travel Department has asked Mobiped to assist it in the redesign of communication materials and cartographic tools for coaches driversoperating in Paris. By identifying the wayfinding needs of coach operators, tourist guides and tourists, Mobiped has allowed us to take a life-saving step back and its extremely relevant recommendations will contribute to a better efficiency of our communication materials. In addition, Mobiped has informed us about the need to interact with other guidance information providers to effectively respond to all the challenges facing the City of Paris.
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